Artificial intelligence has made it easier than ever for businesses to create content. From marketing emails and website copy to sales presentations and customer proposals, tasks that previously took hours can now be completed in minutes.
For businesses looking to save time and operate more efficiently, the benefits are obvious. Employees can produce more content, personalize their messaging and spend less time on repetitive work.
But as AI becomes part of everyday business operations, an important question is emerging: Are companies sacrificing accuracy and consistency in exchange for speed?
Research published in 2026 suggests that many businesses are already experiencing problems with AI-generated materials, particularly when those materials are shared with prospective customers.
A 2026 survey commissioned by DIGIDECK, an AI-powered presentation technology company, and conducted by independent research agency TrendCandy examined how 380 sales, marketing and enablement leaders are using artificial intelligence.
The findings suggest that AI is becoming deeply embedded in the way organizations communicate with customers.
According to the research, 83% of respondents said AI plays a core or important role in creating sales presentations.
That's a significant finding for an area of business that traditionally relied heavily on manual work.
Creating a presentation might involve gathering product information, reviewing pricing, finding appropriate images, assembling slides and tailoring the message to a particular audience.
AI can help employees complete many of those tasks more quickly.
The research also found that 86% of respondents expect AI-generated presentations to become the default starting point for their teams within two years.
However, the findings reveal that the benefits of faster content creation come with challenges businesses cannot afford to ignore.
One of the most striking findings from the survey was that 67% of respondents said their organizations had experienced embarrassing mistakes involving AI-generated presentations.
The research doesn't establish how serious those incidents were or how frequently they occurred. Nevertheless, the responses suggest that errors in AI-generated business content are a meaningful concern for many organizations.
There are several ways these problems can emerge.
An AI tool might generate a sales proposal using outdated product information. It could include pricing that hasn't been approved, misrepresent a service or introduce language that conflicts with the company's official messaging.
Even relatively small errors can create problems when prospective customers rely on that information to make purchasing decisions.
In the same survey, 51% of respondents identified data inaccuracies as a leading concern with AI-generated presentations.
The challenge becomes particularly important when employees use publicly available AI tools without access to accurate internal company information.
AI can produce polished, professional-looking material, but an impressive presentation isn't necessarily an accurate one.
For businesses, this creates a potential disconnect between how quickly content can be produced and how much time must be spent checking it.
The DIGIDECK research also identified a considerable gap between AI adoption and organizational oversight.
According to the findings:
These findings highlight a problem that extends beyond the presentation itself.
Companies often invest considerable resources in establishing brand identities, developing consistent messaging and ensuring their marketing materials accurately represent their products.
When individual employees begin generating their own customer-facing content, maintaining that consistency becomes more difficult.
Consider a business with dozens of sales representatives working across different regions. If every employee uses a separate AI tool to create presentations, customers could receive different descriptions of the same product or service.
The issue isn't necessarily that employees are using AI. It's that organizations may lack consistent processes for controlling what information their AI tools use.
As AI becomes more accessible, businesses need to consider how their existing content management practices will support the technology.
The survey raises an important question for companies adopting AI: How can they take advantage of automation while reducing the risk of inaccurate or inconsistent content?
There are several practical steps businesses can take.
Before using AI to create customer-facing materials, companies should identify which information is accurate, current and approved.
That might include product descriptions, pricing documents, brand guidelines, customer policies and verified marketing claims.
Giving employees access to reliable information reduces the likelihood that outdated materials will be reused.
Businesses should establish expectations around which AI tools employees can use, what information they can share with those tools and which types of content require additional review.
These policies don't necessarily need to prevent employees from experimenting with AI.
Instead, they should provide a framework that allows employees to use the technology responsibly.
AI-generated content can sound convincing even when it contains errors.
Human review remains especially important when materials include pricing, contractual details, product capabilities or claims that could influence a customer's purchasing decision.
Businesses should make it clear who is responsible for checking important information before content is published or shared.
A centralized collection of approved information can help organizations avoid situations where multiple departments are using conflicting or outdated materials.
When products, pricing or messaging change, those updates should be communicated consistently across the business.
This becomes particularly important as companies expand and more employees begin using AI to create content.
It's easy to measure how much faster employees can create presentations or marketing materials with AI.
However, businesses should also consider how often those materials require corrections, whether they meet company standards and whether customers receive accurate information.
A workflow that produces content quickly but requires extensive revisions may not deliver the efficiency improvements originally expected.
The growth of AI in business communication is unlikely to slow simply because organizations encounter challenges.
The technology offers meaningful opportunities to reduce repetitive work, personalize content and make information easier to access.
However, the DIGIDECK survey suggests that businesses need to think carefully about what happens after AI generates something.
For customers, the expectation remains straightforward: the information a company provides should be accurate, relevant and trustworthy.
Whether that information comes from an employee, a traditional software platform or an AI-powered tool makes little difference to the person receiving it.
The companies that benefit most from AI may not be those producing the largest volume of content. Instead, they may be the organizations that combine the technology's speed with reliable information, consistent messaging and effective human oversight.
AI can help businesses communicate faster. The challenge is making sure they're also communicating better.
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